{"id":3175,"date":"2024-07-29T08:00:31","date_gmt":"2024-07-29T08:00:31","guid":{"rendered":"https:\/\/rcassociats.com\/?p=3175"},"modified":"2024-03-13T16:16:42","modified_gmt":"2024-03-13T16:16:42","slug":"estrategias-de-posicionamiento-seo-y-sem","status":"publish","type":"post","link":"https:\/\/rcassociats.com\/ca\/estrategias-de-posicionamiento-seo-y-sem\/","title":{"rendered":"Estrat\u00e8gies de posicionament SEO i SEM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3175\" class=\"elementor elementor-3175 elementor-3087\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67136f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"67136f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be8e293\" data-id=\"be8e293\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db73f3d elementor-widget elementor-widget-text-editor\" data-id=\"db73f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: center; margin-top: 10pt; margin-bottom: 10pt;\"><span style=\"font-family: georgia, palatino, serif; font-size: 10pt;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.freepik.es\/foto-gratis\/empresarios-que-trabajan-finanzas-contabilidad-analizan-financi_16068554.htm#query=SEM&amp;position=0&amp;from_view=search&amp;track=sph\"><span style=\"color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/www.freepik.es\/foto-gratis\/empresarios-que-trabajan-finanzas-contabilidad-analizan-financi_16068554.htm#query=SEM&amp;position=0&amp;from_view=search&amp;track=sph<\/span><\/a><\/span><\/p><h1 dir=\"ltr\" style=\"background-color: rgb(246, 246, 246); margin-top: 0pt; margin-bottom: 0pt; line-height: 1.8; text-align: justify;\"><span style=\"font-size: 24pt; font-family: georgia, palatino, serif; color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Estrategias de posicionamiento SEO y SEM<\/span><\/h1><p dir=\"ltr\" style=\"background-color: rgb(246, 246, 246); margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Las estrategias dirigidas hacia el<\/span><span style=\"color: rgb(0, 0, 0); font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> posicionamiento SEO <\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">(<\/span><span style=\"color: rgb(0, 0, 0); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Search Engine Optimization<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">) y <\/span><span style=\"color: rgb(0, 0, 0); font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">SEM <\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">(<\/span><span style=\"color: rgb(0, 0, 0); font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Search Engine Marketing<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">) comparten un objetivo com\u00fan: lograr una mayor visibilidad en la web. En lugar de ser mutuamente excluyentes, estas estrategias pueden complementarse de manera efectiva. La apuesta m\u00e1s s\u00f3lida para alcanzar un reconocimiento de marca consistente, un posicionamiento destacado en los motores de b\u00fasqueda y un aumento significativo en el tr\u00e1fico de tu sitio web es la creaci\u00f3n de una <\/span><span style=\"color: rgb(0, 0, 0); font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">estrategia conjunta<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">. A pesar de que ambas estrategias buscan el mismo prop\u00f3sito, utilizan enfoques distintos y te lo vamos a explicar a continuaci\u00f3n.<\/span><\/span><\/p><div><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"><br><\/span><\/span><\/div>\n<p dir=\"ltr\">\n<\/p><h2 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 18pt; font-family: georgia, palatino, serif; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00bfQu\u00e9 significa el t\u00e9rmino SEO?<\/span><\/strong><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">El <\/span><span style=\"color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SEO<\/span><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, que proviene de las siglas en ingl\u00e9s \u201c<\/span><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Search Engine Optimization<\/span><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u201d (optimizaci\u00f3n para motores de b\u00fasqueda), se refiere a un<\/span><span style=\"color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> conjunto de t\u00e9cnicas <\/span><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">empleadas en una p\u00e1gina web con el prop\u00f3sito de <\/span><span style=\"color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">mejorar su posici\u00f3n en los resultados org\u00e1nicos de los motores de b\u00fasqueda<\/span><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En otras palabras, el SEO se enfoca en lograr un <\/span><span style=\"color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">posicionamiento natural <\/span><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">de la p\u00e1gina en los buscadores. La estrategia de posicionamiento SEO tiene como objetivo principal <\/span><span style=\"color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">aumentar la visibilidad de un sitio web<\/span><span style=\"color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Este tipo de estrategia es muy usada, por lo que conviene recibir ayuda de empresas de marketing profesionales mediante una consultor\u00eda SEO.<\/span><\/span><\/p>\n<p dir=\"ltr\">\n<\/p><h2 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 18pt; font-family: georgia, palatino, serif; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00bfQu\u00e9 significa el t\u00e9rmino SEM?<\/span><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb1be1b elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"bb1be1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1fc4fc\" data-id=\"b1fc4fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca6b4a elementor-widget elementor-widget-text-editor\" data-id=\"eca6b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\">El <\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000; font-weight: bold;\">SEM<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\">, abreviatura de \u201c<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000; font-style: italic;\">Search Engine Marketing<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\">\u201d (marketing en motores de b\u00fasqueda), hace referencia a las pr\u00e1cticas llevadas a cabo en una p\u00e1gina web para <\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000; font-weight: bold;\">obtener la m\u00e1xima visibilidad mediante campa\u00f1as de publicidad<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\"> en los motores de b\u00fasqueda. En otras palabras, el SEM se relaciona con los resultados de b\u00fasqueda que se obtienen a trav\u00e9s de publicidad pagada.<\/span><\/p><p><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\"><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal;\">Esto significa que, a trav\u00e9s de <\/span><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-weight: bold;\">campa\u00f1as de anuncios<\/span><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal;\">, los anunciantes compiten por aparecer en las primeras posiciones de b\u00fasqueda, reservadas espec\u00edficamente para este tipo de campa\u00f1as, y <\/span><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-weight: bold;\">pagan por cada clic<\/span><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal;\"> que los usuarios hacen en dichos anuncios.<\/span><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96a416e\" data-id=\"96a416e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b51a793 elementor-widget elementor-widget-image\" data-id=\"b51a793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.freepik.es\/foto-gratis\/pantalla-tecnologia-brillante-marketing-motores-busqueda_66107295.htm#query=SEM&#038;position=10&#038;from_view=search&#038;track=sph\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"942\" height=\"636\" src=\"https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-05-123632.png\" class=\"attachment-large size-large wp-image-3091\" alt=\"\" srcset=\"https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-05-123632.png 942w, https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-05-123632-300x203.png 300w, https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-05-123632-768x519.png 768w, https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-05-123632-700x473.png 700w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-494bb14 elementor-widget elementor-widget-text-editor\" data-id=\"494bb14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 dir=\"ltr\">\u00a0<\/h2><h2 dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.8; text-align: justify;\"><strong><span style=\"font-size: 18pt; font-family: georgia, palatino, serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">\u00bfCu\u00e1les son las diferencias en las estrategias de posicionamiento SEO y SEM?<\/span><\/strong><\/h2><p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Las <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">diferencias principales <\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">entre una estrategia SEO y una estrategia SEM son las siguientes:<\/span><\/span><\/p><ul style=\"background-color: #f6f6f6; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre; font-family: Arial, sans-serif; color: #000000;\" aria-level=\"1\"><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-size: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; text-wrap: wrap; font-weight: bold;\">Inversi\u00f3n<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-size: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; text-wrap: wrap;\">: A menudo, se piensa que una estrategia SEO es gratuita, dado que no implica el pago por anuncios. Sin embargo, mantener un sitio web en \u00f3ptimas condiciones y debidamente optimizado requiere no solo una inversi\u00f3n presupuestaria, sino tambi\u00e9n esfuerzo y tiempo para obtener resultados a medio y largo plazo.<br \/><\/span><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-size: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; text-wrap: wrap; font-weight: bold;\">Tiempo<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-size: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; text-wrap: wrap;\">: Como se mencion\u00f3 previamente, el SEO opera de manera org\u00e1nica, lo que significa que los resultados se esperan a medio y largo plazo. Por otro lado, una campa\u00f1a publicitaria de SEM ofrece resultados en el corto y medio plazo.<\/span><\/li><\/ul><div style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif;\"><span style=\"white-space-collapse: preserve;\">\u00a0<\/span><\/span><\/div><ul style=\"background-color: #f6f6f6; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-size: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; text-wrap: wrap;\"><b>Espacio<\/b><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal;\">: La ubicaci\u00f3n y la presencia de ambas estrategias tambi\u00e9n difieren. El SEO se centra en los resultados de los motores de b\u00fasqueda, como Google, mientras que en el SEM, se pueden crear varios tipos de anuncios, como los de resultados de b\u00fasqueda, los de videos o los anuncios de display.<\/span><\/span><\/li><\/ul><div style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif;\"><span style=\"white-space-collapse: preserve;\">\u00a0<\/span><\/span><\/div><ul style=\"background-color: #f6f6f6; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-size: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; text-wrap: wrap;\"><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal;\"><b>Contenido<\/b><span style=\"background-color: #f6f6f6; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal;\">: El SEO se basa en la creaci\u00f3n de contenido de alta calidad para el sitio web, a menudo en formatos m\u00e1s extensos, como p\u00e1ginas de destino o publicaciones de blog. Por otro lado, en las campa\u00f1as SEM, el contenido suele estar limitado en caracteres.<\/span><br \/><\/span><\/span><\/li><\/ul><div style=\"text-align: justify;\"><span style=\"color: #000000; font-family: georgia, palatino, serif;\"><span style=\"white-space-collapse: preserve;\">\u00a0<\/span><\/span><\/div><h2 dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.8; text-align: justify;\"><strong><span style=\"font-size: 18pt; font-family: georgia, palatino, serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Ejemplos de estrategias de posicionamiento SEO y SEM<\/span><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be58859 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"be58859\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6668991\" data-id=\"6668991\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56dc81d elementor-widget elementor-widget-image\" data-id=\"56dc81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.freepik.es\/foto-gratis\/oficinistas-que-usan-graficos-finanzas_42621730.htm#query=SEO&#038;position=17&#038;from_view=search&#038;track=sph\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"996\" height=\"664\" src=\"https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/oficinistas-que-usan-graficos-finanzas_23-2150408649.jpg\" class=\"attachment-large size-large wp-image-3093\" alt=\"\" srcset=\"https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/oficinistas-que-usan-graficos-finanzas_23-2150408649.jpg 996w, https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/oficinistas-que-usan-graficos-finanzas_23-2150408649-300x200.jpg 300w, https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/oficinistas-que-usan-graficos-finanzas_23-2150408649-768x512.jpg 768w, https:\/\/rcassociats.com\/wp-content\/uploads\/2024\/03\/oficinistas-que-usan-graficos-finanzas_23-2150408649-700x467.jpg 700w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4cb334c\" data-id=\"4cb334c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-398586a elementor-widget elementor-widget-text-editor\" data-id=\"398586a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\">En el vertiginoso mundo del marketing digital, <\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000; font-weight: bold;\">el arte de asegurar la visibilidad en l\u00ednea<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\"> se traduce en una ardua labor de SEO y SEM. Ambas estrategias tienen como finalidad alcanzar audiencias, pero<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000; font-weight: bold;\"> trazan rutas distintas<\/span><span style=\"background-color: #f6f6f6; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-align: justify; white-space-collapse: preserve; color: #000000;\"> hacia ese destino. A continuaci\u00f3n, te mostramos dos ejemplos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccd3db elementor-widget elementor-widget-text-editor\" data-id=\"1ccd3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.8; text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Optimizaci\u00f3n de Contenidos SEO con Google Search Console<\/span><\/strong><\/h3>\n<p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Esta t\u00e1ctica se enfoca en interpretar las se\u00f1ales que Google env\u00eda sobre las preferencias para nuestro sitio web. Para implementarla, es necesario acceder a<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> Google Search Console <\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">y examinar cu\u00e1les de las p\u00e1ginas de nuestro sitio web se ubican en los <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">primeros 10 resultados de b\u00fasqueda<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Es crucial evaluar que estas p\u00e1ginas generen un n\u00famero significativo de impresiones. Una vez que tengamos esta informaci\u00f3n en nuestras manos, debemos <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">contrastarla con las palabras clave <\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">por las cuales estas p\u00e1ginas est\u00e1n posicionadas y, a partir de este an\u00e1lisis, <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">desarrollar contenido nuevo <\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">que se adapte a las necesidades de b\u00fasqueda de los usuarios. Puedes complementar esta estrategia con un minucioso<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> estudio de palabras clave<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">, y te proporcionamos orientaci\u00f3n sobre c\u00f3mo llevarlo a cabo.<\/span><\/span><\/p>\n<h3 dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.8; text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: georgia, palatino, serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Servicios de posicionamiento SEM: el caso de Sky News<\/span><\/strong><\/h3>\n<p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Un ejemplo notable es el caso de<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> Sky News<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">, un canal de televisi\u00f3n por suscripci\u00f3n con sede en el Reino Unido. Su objetivo principal era<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> introducir noticias de \u00faltima hora<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> en la esfera de la<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> publicidad de pago por clic<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> (PPC), enfoc\u00e1ndose especialmente en usuarios que buscaban informaci\u00f3n altamente espec\u00edfica.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">\u00bfC\u00f3mo lograron esto? Sky News colabor\u00f3 con <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Unique Digital<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">, quien tom\u00f3 su flujo de noticias en formato RSS y lo proces\u00f3 utilizando su<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> tecnolog\u00eda Darwin Optimiser<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">. Esta tecnolog\u00eda gener\u00f3 autom\u00e1ticamente palabras clave relevantes para noticias espec\u00edficas. Como resultado, la campa\u00f1a se activaba en los motores de b\u00fasqueda tan pronto como recib\u00eda el flujo RSS.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Se desarrollaron<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> plantillas estandarizadas<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> para la redacci\u00f3n de los anuncios, asegurando as\u00ed la r\u00e1pida publicaci\u00f3n de las historias. Adem\u00e1s, mediante la tecnolog\u00eda aplicada, <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">se enlaz\u00f3 el texto del anuncio<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> con cada art\u00edculo de noticias correspondiente. Se estableci\u00f3 un <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">presupuesto de PPC centralizado<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">, lo que permit\u00eda ajustar el gasto diario en caso de surgir una noticia importante.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">\u00bfQu\u00e9 resultados tuvo esta estrategia de Sky News? En esencia, esta estrategia aprovech\u00f3 eficazmente<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> el potencial de las noticias de \u00faltima hora<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> para generar un elevado volumen de b\u00fasquedas. Es crucial destacar que<\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> las palabras clave eran altamente espec\u00edficas<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">, lo que result\u00f3 en costos por clic relativamente competitivos.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 10pt; line-height: 1.8; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Por lo tanto, en conclusi\u00f3n, <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">las estrategias de posicionamiento SEO y SEM<\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\"> son pilares fundamentales en el marketing digital. El SEO se enfoca en optimizar contenidos y mejorar el posicionamiento org\u00e1nico, mientras que el SEM aprovecha la publicidad para llegar a la audiencia. Adem\u00e1s, la <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">combinaci\u00f3n inteligente <\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">de ambas estrategias puede brindar un <\/span><span style=\"color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">\u00e9xito s\u00f3lido en el mundo digital <\/span><span style=\"color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">en constante cambio.<\/span><\/span><\/p>\n<h2 dir=\"ltr\">&nbsp;<\/h2>\n<h2 dir=\"ltr\" style=\"background-color: #f6f6f6; margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 18pt;\"><em><span style=\"font-family: georgia, palatino, serif; color: #000000; font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Referencias<\/span><\/em><\/span><\/h2>\n<ul style=\"background-color: #f6f6f6; padding-inline-start: 48px;\">\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 10pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><em style=\"background-color: rgb(246, 246, 246); color: rgb(45, 45, 45); font-size: 16px; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">Crea tu primera campa\u00f1a SEM inspir\u00e1ndote con estos ejemplos<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">. (s. f.). Antevenio. https:\/\/www.antevenio.com\/blog\/2021\/01\/ejemplos-de-campanas-sem\/<\/span><\/span><\/em><\/li><\/ul><div><font color=\"#000000\" face=\"Arial, sans-serif\"><span style=\"font-size: 13.3333px; white-space: pre;\"><br><\/span><\/font><\/div><ul style=\"background-color: #f6f6f6; padding-inline-start: 48px;\">\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 10pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><em style=\"background-color: rgb(246, 246, 246); color: rgb(45, 45, 45); font-size: 16px; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">Iglesias, F. (2021). 21 estrategias SEM potenciales que mejorar\u00e1n el rendimiento de tus campa\u00f1as. <\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">PYMESWORLD<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">. https:\/\/pymesworld.com\/estrategias-sem\/<\/span><\/span><\/em><\/li><\/ul><div><font color=\"#000000\" face=\"Arial, sans-serif\"><span style=\"font-size: 13.3333px; white-space: pre;\"><br><\/span><\/font><\/div><ul style=\"background-color: #f6f6f6; padding-inline-start: 48px;\">\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 10pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><em style=\"background-color: rgb(246, 246, 246); color: rgb(45, 45, 45); font-size: 16px; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">3 ejemplos de estrategias SEO para negocios | PICNIC<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">. (2021, 19 noviembre). Agencia de Marketing Digital en A Coru\u00f1a | Picnic \ud83d\udd1d. https:\/\/www.thepicnic.es\/3-ejemplos-de-estrategias-seo-para-negocios<br><\/span><\/span><\/em>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 10pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><em style=\"background-color: rgb(246, 246, 246); color: rgb(45, 45, 45); font-size: 16px; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">Tbi. (2023, 16 agosto). <\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\">SEO y SEM, \u00bfc\u00f3mo crear una estrategia integral?<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\"> Brand Industry. https:\/\/thebrandindustry.com\/blog\/seo-y-sem-como-crear-una-estrategia-integral<\/span><\/span><\/em><\/li><\/ul><div style=\"text-align: justify;\"><font color=\"#000000\" face=\"georgia, palatino, serif\"><span style=\"white-space-collapse: preserve;\"><i><br><\/i><\/span><\/font><\/div><ul style=\"background-color: #f6f6f6; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 10pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><em style=\"background-color: rgb(246, 246, 246); color: rgb(45, 45, 45); font-size: 16px; text-align: justify;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-wrap: wrap;\"><em style=\"color: rgb(45, 45, 45); font-family: Roboto, sans-serif; text-align: start; white-space-collapse: collapse;\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">L\u00f3pez, S. R. (2015). Posicionamiento SEO y SEM: qu\u00e9 es y c\u00f3mo mejora tus proyectos. <\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">Semrush Blog<\/span><span style=\"color: rgb(0, 0, 0); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve;\">. https:\/\/es.semrush.com\/blog\/posicionamiento-seo-y-sem-que-es<\/span><\/span><\/em><br><\/span><\/span><\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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