{"id":2542,"date":"2022-10-17T16:15:13","date_gmt":"2022-10-17T16:15:13","guid":{"rendered":"https:\/\/rcassociats.com\/?p=2542"},"modified":"2023-03-07T08:52:42","modified_gmt":"2023-03-07T08:52:42","slug":"el-concepte-de-crm","status":"publish","type":"post","link":"https:\/\/rcassociats.com\/ca\/el-concepte-de-crm\/","title":{"rendered":"El concepte de CRM"},"content":{"rendered":"<h1><strong>El concepte de CRM<\/strong><\/h1>\n<p>En el context actual la immensa majoria de mercats tendeixen a baixes taxes de creixement i, amb aix\u00f2, una baixa taxa d&#8217;aparici\u00f3 de nous clients potencials al mercat, estant les empreses que hi operen obligats a cr\u00e9ixer.<\/p>\n<p>\u00c9s per aix\u00f2 que les empreses s&#8217;adonen que per poder cr\u00e9ixer han d&#8217;anar a captar els clients dels seus conductors i assumir amb aix\u00f2 els esfor\u00e7os i riscos que aix\u00f2 implica , i alhora, de forma paral\u00b7lela, s\u00f3n conscients de que els seus competidors en el mateix context de mercat i davant de la mateixa necessitat de cr\u00e9ixer centraran els seus esfor\u00e7os en captar els nostres clients.<\/p>\n<p>Davant d&#8217;aquesta situaci\u00f3, el concepte \u201cclient\u201d adquireix una gran import\u00e0ncia estrat\u00e8gica per a les empreses i aix\u00f2 les obliga a:<\/p>\n<ul>\n<li>Desenvolupar estrat\u00e8gies capaces de fer que els seus clients romanguin com a actiu fonamental de l&#8217;empresa. <a href=\"https:\/\/www.areafdesign.com\/que-es-la-retencio-dusuaris-i-clients\/\"><strong>Fidelitzar els clients actuals.<\/strong><\/a><\/li>\n<li>Paral\u00b7lelament, desenvolupi estrat\u00e8gies <strong>per atraure els clients dels competidors<\/strong> davant aquesta necessitat de creixement.<\/li>\n<\/ul>\n<p>Tot aix\u00f2 implica m\u00e9s esfor\u00e7os i complexitat en el desenvolupament de l&#8217;activitat comercial i de m\u00e0rqueting de les empreses i aix\u00f2 tamb\u00e9 fa que es modifiqui la prioritzaci\u00f3 dels objectius comercials.<\/p>\n<p>Les sigles CRM tenen el seu origen en el terme angl\u00e8s <em>gesti\u00f3 de relacions amb el client <\/em>, la qual cosa es podria traduir, d&#8217;una forma m\u00e9s o menys literal, com \u201c el <em>\u201c <\/em>m\u00e0rqueting de client \u201d o \u201c m\u00e0rqueting relacional \u201d ( encara que , el m\u00e0rqueting relacional es pot dir que \u00e9s una de les moltes activitats que es desenvolupen dins una estrat\u00e8gia global de CRM, segons el camp d&#8217; acci\u00f3 CRM podria ser el concepte que millor ho defineix ).<\/p>\n<p>Amb aquesta petita introducci\u00f3 intentem explicar el fet que <strong>la paraula CRM no \u00e9s nom\u00e9s un programari, sin\u00f3 una estrat\u00e8gia global de promoci\u00f3 d&#8217;una empresa<\/strong> i cal tenir-ho molt clar abans de prendre decisions.<\/p>\n<p>Un programari CRM per si sol, no aportar\u00e0 solucions a aquests problemes immediatament, el que si ho far\u00e0 \u00e9s una bona planificaci\u00f3 de lestrat\u00e8gia a seguir per assolir els objectius marcats per cr\u00e9ixer, en aix\u00f2 consisteix definir un CRM en una empresa. I en molts casos, per poder dur a terme l&#8217;estrat\u00e8gia, cal un programari CRM de suport.<\/p>\n<h2><strong>Que aporta implantar el concepte <\/strong><strong>de CRM <\/strong><strong>a l&#8217;empresa?<\/strong><\/h2>\n<p>Una bona estrat\u00e8gia de CRM ens aporta:<\/p>\n<ul>\n<li><strong>Fidelitzar els clients alhora que guanyem una s\u00f2lida posici\u00f3 estrat\u00e8gica al mercat, garantint la base per a la nostra perman\u00e8ncia.<\/strong><\/li>\n<li><strong>Tenir el client com a centre de les decisions, veient-lo com a mercat i font d&#8217;oportunitats per a l&#8217;empresa.<\/strong><\/li>\n<li><strong>Generar avantatges diferencials i competitius basats en les relacions amb els nostres clients. En com i de quina manera ens relacionem amb els nostres clients.<\/strong><\/li>\n<li>Mitjan\u00e7ant una gesti\u00f3 adequada de la informaci\u00f3 generada en les nostres relacions amb els clients, obtingui un coneixement m\u00e9s gran dels mateixos i amb aix\u00f2 unes millors possibilitats de satisfer les seves necessitats, alhora que gestionem de forma m\u00e9s precisa els nostres mitjans i recursos.<\/li>\n<li><strong>Construir i capitalitzar una imatge de marca positiva al mercat.<\/strong><\/li>\n<li>Poder arribar a <strong>convertir els nostres clients en <em>socis <\/em>i prescriptors <\/strong>com a font de desenvolupament de lempresa.<\/li>\n<li>Una <strong>gesti\u00f3 dels mitjans i els recursos m\u00e9s precisa <\/strong>i amb aix\u00f2 de millora dels resultats de l&#8217;empresa.<\/li>\n<\/ul>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-2544\" src=\"https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-1024x578.png\" alt=\"Bitrix24 CRM\" width=\"1024\" height=\"578\" srcset=\"https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-1024x578.png 1024w, https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-300x169.png 300w, https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-768x433.png 768w, https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-1536x867.png 1536w, https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-2048x1155.png 2048w, https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-700x395.png 700w, https:\/\/rcassociats.com\/wp-content\/uploads\/2022\/10\/bitrix24_circle-539x303.png 539w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<h2><strong>El suport d&#8217;un programari per al CRM<\/strong><\/h2>\n<p>S\u00f3n moltes les organitzacions que creuen con\u00e8ixer b\u00e9 els seus clients, per\u00f2 la majoria de vegades saben el seu nom, on s\u00f3n i el que ens compren no \u00e9s suficient.<\/p>\n<p>Hi ha una s\u00e8rie de preguntes que de vegades no s\u00f3n f\u00e0cils de respondre des de l&#8217;empresa per manca d&#8217;informaci\u00f3 :<\/p>\n<ul>\n<li><strong>Amb qui competim en aquest client?<\/strong><\/li>\n<li><strong>Quina \u00e9s la capacitat de compra?<\/strong><\/li>\n<li><strong>Quins productes adquireix que nosaltres tenim i no ens est\u00e0 comprant?<\/strong><\/li>\n<li><strong>Quin perfil presenta davant de possibles accions de trade marketing?<\/strong><\/li>\n<li><strong>pren les decisions a l&#8217;empresa del client ?<\/strong><\/li>\n<\/ul>\n<p>A moltes empreses aquestes preguntes i moltes m\u00e9s relacionades amb aquests conceptes, es queden sense resposta i \u00e9s precisament aquesta la informaci\u00f3 que es pot emmagatzemar en un programari CRM, arribant fins a nivells molt m\u00e9s profunds si cal, des de prefer\u00e8ncies de servei, fins a h\u00e0bits personals en cas d&#8217;haver de fer una visita fer un tracte m\u00e9s personal, o generar segmentaci\u00f3 per a una campanya de m\u00e0rqueting<\/p>\n<p>Davant d&#8217;aquesta necessitat de recopilaci\u00f3 d&#8217;informaci\u00f3 s&#8217;imposa la necessitat d&#8217;implantar un programari de maneig f\u00e0cil, perqu\u00e8 aquestes preguntes tinguin una resposta immediata, l&#8217;objectiu no \u00e9s altre que poder preparar l&#8217;empresa per enfrontar-se als desafiaments d&#8217;un mercat cada cop m\u00e9s competitiu i selectiu a l&#8217;hora de comprar. I aquesta \u00e9s la missi\u00f3 dun programari per al CRM.<\/p>\n<p>A la nostra empresa comptem amb una <a href=\"https:\/\/rcassociats.com\/ca\/bitrix24-andorra\/\">\u00e0mplia experi\u00e8ncia en assessorament i solucions CRM<\/a> amb moltes empreses que han millorat els seus est\u00e0ndards de qualitat iposicionament, les seves gammes de productes i ara dirigeixen les seves campanyes de m\u00e0rqueting d&#8217;una manera m\u00e9s eficient amb els clients actuals i els possibles nous compradors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el context actual la immensa majoria de mercats tendeixen a baixes taxes de creixement i, amb aix\u00f2, una baixa taxa d&#8217;aparici\u00f3 de nous clients potencials al mercat, estant les empreses que hi operen obligats a cr\u00e9ixer.<\/p>\n","protected":false},"author":1,"featured_media":2540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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